Lynda.com 出品: Marketing Fundamentals
数小时英文视频课程:MP4格式
带srt英文字幕
Marketing_Fundamentals:
d 0.0B 00_Introduction
d 0.0B 01_Understanding_Marketing_s_Role
d 0.0B 02_Analyzing_Your_Business
d 0.0B 03_Developing_Your_Strategy
d 0.0B 04_Developing_the_Tactical_Phase
d 0.0B 05_Aligning_the_Organization
d 0.0B 06_Launching_and_Measuring_Your_Plan
d 0.0B 07_Conclusion
- 310.5KB Marketing_Fundamentals_Ex_Files_Marketing_Fundamentals.zip
Marketing_Fundamentals/00_Introduction:
- 9.7MB 01_Welcome.mp4
- 1.8KB 01_Welcome.srt
- 2.5MB 02_Using_the_exercise_files.mp4
- 473.0B 02_Using_the_exercise_files.srt
Marketing_Fundamentals/01_Understanding_Marketing_s_Role:
- 19.7MB 01_Marketing_in_an_organization.mp4
- 4.8KB 01_Marketing_in_an_organization.srt
- 21.7MB 02_Understanding_the_planning_process.mp4
- 5.1KB 02_Understanding_the_planning_process.srt
- 17.3MB 03_Assembling_the_team.mp4
- 5.2KB 03_Assembling_the_team.srt
- 15.3MB 04_Creating_the_marketing_plan.mp4
- 4.9KB 04_Creating_the_marketing_plan.srt
- 18.5MB 05_Understanding_B2B_vs__B2C_marketing.mp4
- 4.3KB 05_Understanding_B2B_vs__B2C_marketing.srt
Marketing_Fundamentals/02_Analyzing_Your_Business:
- 11.6MB 01_Focusing_on_your_core_business.mp4
- 3.5KB 01_Focusing_on_your_core_business.srt
- 22.3MB 02_Determining_your_marketing_plan_s_scope.mp4
- 4.5KB 02_Determining_your_marketing_plan_s_scope.srt
- 16.4MB 03_Researching_the_competition.mp4
- 5.4KB 03_Researching_the_competition.srt
- 21.6MB 04_Analyzing_your_products.mp4
- 4.6KB 04_Analyzing_your_products.srt
- 16.0MB 05_Analyzing_your_customers.mp4
- 5.3KB 05_Analyzing_your_customers.srt
- 31.0MB 06_Analyzing_the_buying_process.mp4
- 7.7KB 06_Analyzing_the_buying_process.srt
- 21.8MB 07_Analyzing_your_market.mp4
- 5.8KB 07_Analyzing_your_market.srt
Marketing_Fundamentals/03_Developing_Your_Strategy:
- 24.3MB 01_Segmenting_your_customers.mp4
- 7.4KB 01_Segmenting_your_customers.srt
- 20.6MB 02_Targeting_your_customers.mp4
- 5.5KB 02_Targeting_your_customers.srt
- 27.9MB 03_Positioning_your_message.mp4
- 6.4KB 03_Positioning_your_message.srt
- 17.9MB 04_Setting_goals.mp4
- 5.4KB 04_Setting_goals.srt
Marketing_Fundamentals/04_Developing_the_Tactical_Phase:
- 13.0MB 01_Understanding_the_4Ps_model.mp4
- 3.7KB 01_Understanding_the_4Ps_model.srt
- 23.7MB 02_Creating_the_right_products_and_services.mp4
- 5.2KB 02_Creating_the_right_products_and_services.srt
- 20.2MB 03_Setting_prices.mp4
- 6.8KB 03_Setting_prices.srt
- 16.3MB 04_Communicating_price.mp4
- 4.7KB 04_Communicating_price.srt
- 18.5MB 05_Setting_promotional_objectives.mp4
- 5.9KB 05_Setting_promotional_objectives.srt
- 15.8MB 06_Sending_your_promotional_message.mp4
- 4.2KB 06_Sending_your_promotional_message.srt
- 19.6MB 07_Using_social_media_to_promote_your_products.mp4
- 5.8KB 07_Using_social_media_to_promote_your_products.srt
- 20.2MB 08_Understanding_distribution_channels.mp4
- 5.2KB 08_Understanding_distribution_channels.srt
- 15.8MB 09_Designing_distribution_channels.mp4
- 4.8KB 09_Designing_distribution_channels.srt
- 26.0MB 10_Integrating_all_four_Ps.mp4
- 5.3KB 10_Integrating_all_four_Ps.srt
Marketing_Fundamentals/05_Aligning_the_Organization:
- 15.9MB 01_Presenting_to_leadership_teams.mp4
- 4.6KB 01_Presenting_to_leadership_teams.srt
- 16.1MB 02_Educating_the_sales_team.mp4
- 5.1KB 02_Educating_the_sales_team.srt
- 17.6MB 03_Guiding_vendors_and_agencies.mp4
- 4.8KB 03_Guiding_vendors_and_agencies.srt
Marketing_Fundamentals/06_Launching_and_Measuring_Your_Plan:
- 20.5MB 01_Budgeting.mp4
- 4.6KB 01_Budgeting.srt
- 13.9MB 02_Measuring_key_performance_indicators__KPIs_.mp4
- 4.6KB 02_Measuring_key_performance_indicators__KPIs_.srt
- 15.5MB 03_Calculating_break_even_points.mp4
- 3.7KB 03_Calculating_break_even_points.srt
- 15.5MB 04_Calculating_customer_lifetime_value.mp4
- 3.9KB 04_Calculating_customer_lifetime_value.srt
Marketing_Fundamentals/07_Conclusion:
- 17.1MB 01_Addressing_organizational_challenges.mp4
- 5.1KB 01_Addressing_organizational_challenges.srt
- 18.3MB 02_Mastering_marketing_thinking.mp4
- 4.5KB 02_Mastering_marketing_thinking.srt
- 21.4MB 03_Next_steps.mp4
- 5.8KB 03_Next_steps.srt
Lynda网站，是一家在线视频教学网站，提供了数以千计的现在最流行的软件技术视频教程。主要包括平面设计，3D动画以及软件开发等技术。有这么一个信息发布网站，有大约1百万人都愿意支付每月25美元的使用费来访问它。我说的是Lynda，一个以提供教学录像为主的网站。不经意间，它正在成长为一个网上帝国，而且它没有从拥有四千一百万资金的风险投资市场中拿过一分钱。Lynda 的特色是高质量的教育录像，它拥有超过1000门课程，涵盖了从Ruby onRails 编程到搜索引擎优化、基本商业软件教学如Excel与数码图像处理等内容。
网站名字来自于它的创始人琳达·温曼（LyndaWeinman），她认为，她的网站在网民中大受欢迎的程度会鞭策那些认为网络只是让人变笨变懒的人。根据该公司的报告，Lynda 现在每年可以吸引到4500万独立访客，大部份的独立订户会订阅内容1至3年，有人些一年只看很少的几部录像，有些人一年则要看上百部。公司现在雇有200名全职员工，风险投资人还不停地要扔钱过来，但温曼说，她比较喜欢看到公司自然平稳地增长并通过口碑营销打开市场。网站上的教育录像看起来一点也不炫，大部分录像内容是屏幕操作的过程，有个专家的同步解说声音。但它们的质量很高，操作节奏缓慢，课程划分细致，学习的人可以根据自己的目标随时切换内容。
与其他教学网站不同，Lynda致力于创造高质量的教学内容，例如，一门Photoshop的进阶教学课程会有9小时之长，并分为15章60个小节，还附带有教学中实际使用到的练习文件。而且，网站还在不断吸引到业内的专家——人数还不少，因为老师们是根据录像被观看的次数来获得收益的，这让他们能获得源源不断的收入。很多公司和大学都在该网站上批量购买订阅服务，这样公司的员工和学校的学生都能通过这些教育录像提高业务素质与学习水平。
链接: https://pan.baidu.com/s/1nvyL5wP
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挺好的，有中文字幕么 数小时英文视频课程:MP4格式
带srt英文字幕
Whether you're rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a successful marketing endeavor. Drew Boyd is a professor and consultant with 30+ years of marketing experience for major brands. In this course, he explains marketing's role in an organization; provides frameworks for analyzing a business, its customers, and its competitors; and shows how to develop a successful marketing strategy and use that strategy to inform everything from pricing to promotion.
You'll also learn to address tactical challenges and present the plan to get buy-in throughout an organization, from the C-suite to the sales team, as well as use the marketing plan to guide outside agencies and vendors. Finally, you'll learn how to launch the campaign and measure its performance.
- Marketing in an organization
- Assembling the team
- Creating the marketing plan
- Analyzing your products, customers, and market
- Segmenting customers
- Creating a value proposition
- Developing a strategy
- Setting goals
- Setting prices
- Using social media
- Presenting your plan to leadership
- Budgeting your plan
- Measuring success
Marketing_Fundamentals:
d 0.0B 00_Introduction
d 0.0B 01_Understanding_Marketing_s_Role
d 0.0B 02_Analyzing_Your_Business
d 0.0B 03_Developing_Your_Strategy
d 0.0B 04_Developing_the_Tactical_Phase
d 0.0B 05_Aligning_the_Organization
d 0.0B 06_Launching_and_Measuring_Your_Plan
d 0.0B 07_Conclusion
- 310.5KB Marketing_Fundamentals_Ex_Files_Marketing_Fundamentals.zip
Marketing_Fundamentals/00_Introduction:
- 9.7MB 01_Welcome.mp4
- 1.8KB 01_Welcome.srt
- 2.5MB 02_Using_the_exercise_files.mp4
- 473.0B 02_Using_the_exercise_files.srt
Marketing_Fundamentals/01_Understanding_Marketing_s_Role:
- 19.7MB 01_Marketing_in_an_organization.mp4
- 4.8KB 01_Marketing_in_an_organization.srt
- 21.7MB 02_Understanding_the_planning_process.mp4
- 5.1KB 02_Understanding_the_planning_process.srt
- 17.3MB 03_Assembling_the_team.mp4
- 5.2KB 03_Assembling_the_team.srt
- 15.3MB 04_Creating_the_marketing_plan.mp4
- 4.9KB 04_Creating_the_marketing_plan.srt
- 18.5MB 05_Understanding_B2B_vs__B2C_marketing.mp4
- 4.3KB 05_Understanding_B2B_vs__B2C_marketing.srt
Marketing_Fundamentals/02_Analyzing_Your_Business:
- 11.6MB 01_Focusing_on_your_core_business.mp4
- 3.5KB 01_Focusing_on_your_core_business.srt
- 22.3MB 02_Determining_your_marketing_plan_s_scope.mp4
- 4.5KB 02_Determining_your_marketing_plan_s_scope.srt
- 16.4MB 03_Researching_the_competition.mp4
- 5.4KB 03_Researching_the_competition.srt
- 21.6MB 04_Analyzing_your_products.mp4
- 4.6KB 04_Analyzing_your_products.srt
- 16.0MB 05_Analyzing_your_customers.mp4
- 5.3KB 05_Analyzing_your_customers.srt
- 31.0MB 06_Analyzing_the_buying_process.mp4
- 7.7KB 06_Analyzing_the_buying_process.srt
- 21.8MB 07_Analyzing_your_market.mp4
- 5.8KB 07_Analyzing_your_market.srt
Marketing_Fundamentals/03_Developing_Your_Strategy:
- 24.3MB 01_Segmenting_your_customers.mp4
- 7.4KB 01_Segmenting_your_customers.srt
- 20.6MB 02_Targeting_your_customers.mp4
- 5.5KB 02_Targeting_your_customers.srt
- 27.9MB 03_Positioning_your_message.mp4
- 6.4KB 03_Positioning_your_message.srt
- 17.9MB 04_Setting_goals.mp4
- 5.4KB 04_Setting_goals.srt
Marketing_Fundamentals/04_Developing_the_Tactical_Phase:
- 13.0MB 01_Understanding_the_4Ps_model.mp4
- 3.7KB 01_Understanding_the_4Ps_model.srt
- 23.7MB 02_Creating_the_right_products_and_services.mp4
- 5.2KB 02_Creating_the_right_products_and_services.srt
- 20.2MB 03_Setting_prices.mp4
- 6.8KB 03_Setting_prices.srt
- 16.3MB 04_Communicating_price.mp4
- 4.7KB 04_Communicating_price.srt
- 18.5MB 05_Setting_promotional_objectives.mp4
- 5.9KB 05_Setting_promotional_objectives.srt
- 15.8MB 06_Sending_your_promotional_message.mp4
- 4.2KB 06_Sending_your_promotional_message.srt
- 19.6MB 07_Using_social_media_to_promote_your_products.mp4
- 5.8KB 07_Using_social_media_to_promote_your_products.srt
- 20.2MB 08_Understanding_distribution_channels.mp4
- 5.2KB 08_Understanding_distribution_channels.srt
- 15.8MB 09_Designing_distribution_channels.mp4
- 4.8KB 09_Designing_distribution_channels.srt
- 26.0MB 10_Integrating_all_four_Ps.mp4
- 5.3KB 10_Integrating_all_four_Ps.srt
Marketing_Fundamentals/05_Aligning_the_Organization:
- 15.9MB 01_Presenting_to_leadership_teams.mp4
- 4.6KB 01_Presenting_to_leadership_teams.srt
- 16.1MB 02_Educating_the_sales_team.mp4
- 5.1KB 02_Educating_the_sales_team.srt
- 17.6MB 03_Guiding_vendors_and_agencies.mp4
- 4.8KB 03_Guiding_vendors_and_agencies.srt
Marketing_Fundamentals/06_Launching_and_Measuring_Your_Plan:
- 20.5MB 01_Budgeting.mp4
- 4.6KB 01_Budgeting.srt
- 13.9MB 02_Measuring_key_performance_indicators__KPIs_.mp4
- 4.6KB 02_Measuring_key_performance_indicators__KPIs_.srt
- 15.5MB 03_Calculating_break_even_points.mp4
- 3.7KB 03_Calculating_break_even_points.srt
- 15.5MB 04_Calculating_customer_lifetime_value.mp4
- 3.9KB 04_Calculating_customer_lifetime_value.srt
Marketing_Fundamentals/07_Conclusion:
- 17.1MB 01_Addressing_organizational_challenges.mp4
- 5.1KB 01_Addressing_organizational_challenges.srt
- 18.3MB 02_Mastering_marketing_thinking.mp4
- 4.5KB 02_Mastering_marketing_thinking.srt
- 21.4MB 03_Next_steps.mp4
- 5.8KB 03_Next_steps.srt
Lynda网站，是一家在线视频教学网站，提供了数以千计的现在最流行的软件技术视频教程。主要包括平面设计，3D动画以及软件开发等技术。有这么一个信息发布网站，有大约1百万人都愿意支付每月25美元的使用费来访问它。我说的是Lynda，一个以提供教学录像为主的网站。不经意间，它正在成长为一个网上帝国，而且它没有从拥有四千一百万资金的风险投资市场中拿过一分钱。Lynda 的特色是高质量的教育录像，它拥有超过1000门课程，涵盖了从Ruby onRails 编程到搜索引擎优化、基本商业软件教学如Excel与数码图像处理等内容。
网站名字来自于它的创始人琳达·温曼（LyndaWeinman），她认为，她的网站在网民中大受欢迎的程度会鞭策那些认为网络只是让人变笨变懒的人。根据该公司的报告，Lynda 现在每年可以吸引到4500万独立访客，大部份的独立订户会订阅内容1至3年，有人些一年只看很少的几部录像，有些人一年则要看上百部。公司现在雇有200名全职员工，风险投资人还不停地要扔钱过来，但温曼说，她比较喜欢看到公司自然平稳地增长并通过口碑营销打开市场。网站上的教育录像看起来一点也不炫，大部分录像内容是屏幕操作的过程，有个专家的同步解说声音。但它们的质量很高，操作节奏缓慢，课程划分细致，学习的人可以根据自己的目标随时切换内容。
与其他教学网站不同，Lynda致力于创造高质量的教学内容，例如，一门Photoshop的进阶教学课程会有9小时之长，并分为15章60个小节，还附带有教学中实际使用到的练习文件。而且，网站还在不断吸引到业内的专家——人数还不少，因为老师们是根据录像被观看的次数来获得收益的，这让他们能获得源源不断的收入。很多公司和大学都在该网站上批量购买订阅服务，这样公司的员工和学校的学生都能通过这些教育录像提高业务素质与学习水平。
链接: https://pan.baidu.com/s/1nvyL5wP
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