Publisher's Summary

A guide to setting up and running your own business - covering everything from funding and finance to social media and expansion

Discover everything you need to know to turn your big idea into a thriving business with this unique guide. With clear, jargon-free language, How to Start Your Own Business shows you how to develop your ideas into a profitable venture, taking you step by step through everything from business plans to branding. Packed with practical, authoritative advice to demystify complex topics, such as securing investors, establishing an online presence, and recruiting and managing staff, this audiobook gives you all the tools you need to understand how a modern start-up works, and create your own.

Much more than a standard business-management or self-help book, How to Start Your Own Business shows you what other titles only tell you, combining solid reference with no-nonsense advice. It is the perfect primer for anyone with entrepreneurial aspirations, and essential listening for those who simply want to learn more about the world of business and management.

©2021 Dorling Kindersley Ltd (P)2021 DK Audio

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