[科普社科] Lynda.com 出品：Marketing Fundamentals 英文视频课程带英文字幕

Lynda.com 出品: Marketing Fundamentals

数小时英文视频课程:MP4格式
带srt英文字幕

Whether you're rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a successful marketing endeavor. Drew Boyd is a professor and consultant with 30+ years of marketing experience for major brands. In this course, he explains marketing's role in an organization; provides frameworks for analyzing a business, its customers, and its competitors; and shows how to develop a successful marketing strategy and use that strategy to inform everything from pricing to promotion.

You'll also learn to address tactical challenges and present the plan to get buy-in throughout an organization, from the C-suite to the sales team, as well as use the marketing plan to guide outside agencies and vendors. Finally, you'll learn how to launch the campaign and measure its performance.

Topics include:

• Marketing in an organization
• Assembling the team
• Creating the marketing plan
• Analyzing your products, customers, and market
• Segmenting customers
• Creating a value proposition
• Developing a strategy
• Setting goals
• Setting prices
• Using social media
• Presenting your plan to leadership
• Budgeting your plan
• Measuring success
  

包含文件：
Marketing_Fundamentals:
d 0.0B 00_Introduction
d 0.0B 01_Understanding_Marketing_s_Role
d 0.0B 02_Analyzing_Your_Business
d 0.0B 03_Developing_Your_Strategy
d 0.0B 04_Developing_the_Tactical_Phase
d 0.0B 05_Aligning_the_Organization
d 0.0B 06_Launching_and_Measuring_Your_Plan
d 0.0B 07_Conclusion
- 310.5KB Marketing_Fundamentals_Ex_Files_Marketing_Fundamentals.zip


Marketing_Fundamentals/00_Introduction:
- 9.7MB 01_Welcome.mp4
- 1.8KB 01_Welcome.srt
- 2.5MB 02_Using_the_exercise_files.mp4
- 473.0B 02_Using_the_exercise_files.srt


Marketing_Fundamentals/01_Understanding_Marketing_s_Role:
- 19.7MB 01_Marketing_in_an_organization.mp4
- 4.8KB 01_Marketing_in_an_organization.srt
- 21.7MB 02_Understanding_the_planning_process.mp4
- 5.1KB 02_Understanding_the_planning_process.srt
- 17.3MB 03_Assembling_the_team.mp4
- 5.2KB 03_Assembling_the_team.srt
- 15.3MB 04_Creating_the_marketing_plan.mp4
- 4.9KB 04_Creating_the_marketing_plan.srt
- 18.5MB 05_Understanding_B2B_vs__B2C_marketing.mp4
- 4.3KB 05_Understanding_B2B_vs__B2C_marketing.srt


Marketing_Fundamentals/02_Analyzing_Your_Business:
- 11.6MB 01_Focusing_on_your_core_business.mp4
- 3.5KB 01_Focusing_on_your_core_business.srt
- 22.3MB 02_Determining_your_marketing_plan_s_scope.mp4
- 4.5KB 02_Determining_your_marketing_plan_s_scope.srt
- 16.4MB 03_Researching_the_competition.mp4
- 5.4KB 03_Researching_the_competition.srt
- 21.6MB 04_Analyzing_your_products.mp4
- 4.6KB 04_Analyzing_your_products.srt
- 16.0MB 05_Analyzing_your_customers.mp4
- 5.3KB 05_Analyzing_your_customers.srt
- 31.0MB 06_Analyzing_the_buying_process.mp4
- 7.7KB 06_Analyzing_the_buying_process.srt
- 21.8MB 07_Analyzing_your_market.mp4
- 5.8KB 07_Analyzing_your_market.srt


Marketing_Fundamentals/03_Developing_Your_Strategy:
- 24.3MB 01_Segmenting_your_customers.mp4
- 7.4KB 01_Segmenting_your_customers.srt
- 20.6MB 02_Targeting_your_customers.mp4
- 5.5KB 02_Targeting_your_customers.srt
- 27.9MB 03_Positioning_your_message.mp4
- 6.4KB 03_Positioning_your_message.srt
- 17.9MB 04_Setting_goals.mp4
- 5.4KB 04_Setting_goals.srt


Marketing_Fundamentals/04_Developing_the_Tactical_Phase:
- 13.0MB 01_Understanding_the_4Ps_model.mp4
- 3.7KB 01_Understanding_the_4Ps_model.srt
- 23.7MB 02_Creating_the_right_products_and_services.mp4
- 5.2KB 02_Creating_the_right_products_and_services.srt
- 20.2MB 03_Setting_prices.mp4
- 6.8KB 03_Setting_prices.srt
- 16.3MB 04_Communicating_price.mp4
- 4.7KB 04_Communicating_price.srt
- 18.5MB 05_Setting_promotional_objectives.mp4
- 5.9KB 05_Setting_promotional_objectives.srt
- 15.8MB 06_Sending_your_promotional_message.mp4
- 4.2KB 06_Sending_your_promotional_message.srt
- 19.6MB 07_Using_social_media_to_promote_your_products.mp4
- 5.8KB 07_Using_social_media_to_promote_your_products.srt
- 20.2MB 08_Understanding_distribution_channels.mp4
- 5.2KB 08_Understanding_distribution_channels.srt
- 15.8MB 09_Designing_distribution_channels.mp4
- 4.8KB 09_Designing_distribution_channels.srt
- 26.0MB 10_Integrating_all_four_Ps.mp4
- 5.3KB 10_Integrating_all_four_Ps.srt


Marketing_Fundamentals/05_Aligning_the_Organization:
- 15.9MB 01_Presenting_to_leadership_teams.mp4
- 4.6KB 01_Presenting_to_leadership_teams.srt
- 16.1MB 02_Educating_the_sales_team.mp4
- 5.1KB 02_Educating_the_sales_team.srt
- 17.6MB 03_Guiding_vendors_and_agencies.mp4
- 4.8KB 03_Guiding_vendors_and_agencies.srt


Marketing_Fundamentals/06_Launching_and_Measuring_Your_Plan:
- 20.5MB 01_Budgeting.mp4
- 4.6KB 01_Budgeting.srt
- 13.9MB 02_Measuring_key_performance_indicators__KPIs_.mp4
- 4.6KB 02_Measuring_key_performance_indicators__KPIs_.srt
- 15.5MB 03_Calculating_break_even_points.mp4
- 3.7KB 03_Calculating_break_even_points.srt
- 15.5MB 04_Calculating_customer_lifetime_value.mp4
- 3.9KB 04_Calculating_customer_lifetime_value.srt


Marketing_Fundamentals/07_Conclusion:
- 17.1MB 01_Addressing_organizational_challenges.mp4
- 5.1KB 01_Addressing_organizational_challenges.srt
- 18.3MB 02_Mastering_marketing_thinking.mp4
- 4.5KB 02_Mastering_marketing_thinking.srt
- 21.4MB 03_Next_steps.mp4
- 5.8KB 03_Next_steps.srt



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